Manhunt was founded in Boston in 2001 by Larry Basile and Jonathan Crutchley, who came into the business via phone chat rooms (they still have that business, but it's dwindling). To that last category will soon be added penis length and girth - 'a controversial issue within the company,' says Manhunt's recently resigned director of marketing Phil Henricks, 'because men lie.' Beneath these entries lie a series of boxes that can be checked to signal 'What I'm Into' (27 options, including 'JO', 'Exhibition,' 'Pig Play,' 'LTR' - long-term relationship - 'Feet/Socks'), 'When I Want It' (the box most frequently checked is 'Right Now!'), 'How I Like It' (top, bottom, etc.), 'Where It Happens' ('Your Place,' 'My Place,' and the popular 'Anywhere'), and 'What I Got' (age, build, ethnicity, eye color, hair color, HIV status, and height). Profile names, which tend to be histrionically masculine or graphically sexual, appear next to pictures, usually of a beefcake or X-rated variety, often with heads cropped out, accompanied by brief, blunt descriptions of sexual tastes ('I need oral and anal sex all the time'). To partake, men market themselves in a style shaped by the site's profile template. The phrase evokes the product Manhunt sells: a fix of quick sex - easy in, easy out.
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